Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?
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Welcome to the Forward Feed | November 24
Platform news Here’s to another month of the Forward Feed – our bi-monthly report where…
What’s New on Social | August 24
Platform news Here’s to another month of WNOS – our monthly report where we update…
Challenger brands are beating Olympic sponsors at their own game
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
Surprise Me: Rebranding Weird to Get Fit for Feed
Our Senior Strategist Olivia Minoprio breaks down for LBB the importance of weirdos, oddballs, and surprises in advertising — and why brands need to let their freak flags fly.
What the Equality Olympics means for brands
Our Head of Agency Marketing + Impact breaks down how while the world of sports is changing for the better, it’s the job of brands to make sure that they’re not being left behind in an increasingly progressive world.
Political parties have got to do more to engage female voters
Our CEO Helen James has spoken to Marketing Week about the election just gone — and how politics is failing female voters. What can parties do to turn things around, equalise the voting landscape, and encourage more connectedness between audience and politicians?
Election: As Britain Zigs When Others Zag, What’s Marketing’s Opportunity?
It’s a big day in Britain, and our Chief Strategy Officer David Proudlock has words — for marketers, for the government, and for Britain as a whole. How can we embrace the change ushered in by our new Labour government?
Brands need to wake up to the true value of women’s sport
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
What’s New on Social | July 24
Platform news Here’s to another month of WNOS – our monthly report where we update…
What’s New on Social | June 24
Platform news Here’s to another month of WNOS – our monthly report where we update…
We mustn’t let the seductive siren call of AI lure the industry back in time
Many people say that 🤖 AI will bring us into the future. In this week’s Marketing Week column, our CEO Helen James argues that it could drag us into the past — thanks to unsavoury data biases around race, gender, and class. How can we stop AI from undoing all the progress we have made as an industry?
What’s New On Social – May 2024
Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you constantly in the know.
April 2024
Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you constantly in the know. We’ve made a few changes to our tried-and-true recipe, and we hope you love our update as much as we do.
Two generations, same Spotify playlist: why marketers need to know Gen X to reach Gen Z
They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors London cultural strategist.
Brands have a vital role to play in shaping the conversation around women’s health
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
The (other) Climate Gender Gap
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
Does Gender Diversity Need a Rebrand?
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
