Brands have a vital role to play in shaping the conversation around women’s health

Women’s health is a $1trn per year opportunity yet brands are still failing to represent and communicate to women in a meaningful way.

By Helen James

It was World Health Day earlier this month, an observance designed to foster a more health-equitable world for everyone.

Having written about the gender health gap 18 months ago – the UK at the time had been found to have the most significant female health gap out of all G20 countries – our CEO Helen James figured it was a good time to check on progress and look at how marketing is stepping up to the plate, to help improve women’s health outcomes.

Read more about what our CEO Helen James has to say about the role of brands in shaping women’s health in this article for Marketing Week.

Check it out here

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