Are brands better off reflecting reality or pushing boundaries at Christmas?

Heads up, this column is about Christmas ads. If you’ve already seen more analysis than you can bear, look away now. But if you’re a woman with a festive to-do list as long as your arm, you might want to read on.

By Helen James

Our CEO Helen James discusses the mental load of Christmas and the responsibility brands and marketers have to ensure we are representing an un-stereotyped and modern view of families and roles over this busy period.

Check it out here

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