ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪD𝕃𝐞Μ𝐚ⓝ

See how we’re disrupting the luxury beauty market with Beauty Pie

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

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Selected works

Deontay Wilder
Burrito mascot

In anticipation for the World Heavy Weight boxing title fight by Deontay Wilder vs. Tyson Fury and to raise awareness of BetStars as a sports book for the event, we were quick to react to real-world boxing conversation when Wilder mistakenly punched (and broke the jaw of) a ESPN burrito mascot live on air. Turning this event into a humorous, revenge based piece of video content nodding to the boxing classic, ‘Raging Bull’, following the mascots training routine on the road back to full health and in support of Tyson Fury – BetStars offered special, boosted odds on a Fury win in support of the mascot.

Client: BetStars
Campaign: Mascot

I Am Asking For It

Not Your Stereotypical Father’s Day
Client: The Glenlivet
Campaign: Not your stereotypical Father's Day

Change gear
CPB-London-MPB-Hero-Loop

A new brand platform and launch campaign to promote MPB – the online destination to buy and sell used photo and video kit. MPB’s mission is to open up the world of visual storytelling in a way that’s good for people and the planet. Pushing for accessibility and sustainability with its circular economy.

Client: MPB
Campaign: Change Gear

CPB who?

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Helen James
Helen James

Managing Director

Dave Day
Dave Day

Executive Creative Director

David Proudlock
David Proudlock

Head of Strategy

Latest news

April 2024

Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you constantly in the know. We’ve made a few changes to our tried-and-true recipe, and we hope you love our update as much as we do. 

Brands have a vital role to play in shaping the conversation around women’s health

In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.

The (other) Climate Gender Gap

Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?

Does Gender Diversity Need a Rebrand?

Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?

The Age of Age

The argument for more and better representations of mid-life+ women in advertising.  As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands. 80% of the UK’s wealth…

Brands we’ve changed