Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?
ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪＤ𝕃𝐞Μ𝐚ⓝ
See how we’re disrupting the luxury beauty market with Beauty Pie
We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.
Selected works
Hate-liking your mates
Everyone has a “friend” who always seems to be on holiday, showing off with a constant stream of pictures in glamourous locations. It’s natural to feel jealous, but etiquette demands a double-tap. Only haters refuse to ‘like’ Instagram photos, others just suck it up and ‘hate-like’. Our latest Captain Obvious spots push FOMO-feeling onlookers to get in on the action, by taking a trip of their own, using Hotels.com’s rewards programme.
Client: Hotels.com
Campaign:
Be There. Do That. Get Rewarded.
Everyone has a “friend” who always seems to be on holiday, showing off with a constant stream of pictures in glamourous locations. It’s natural to feel jealous, but etiquette demands a double-tap. Only haters refuse to ‘like’ Instagram photos, others just suck it up and ‘hate-like’. Our latest Captain Obvious spots push FOMO-feeling onlookers to get in on the action, by taking a trip of their own, using Hotels.com’s rewards programme.
Client: Hotels.com
Campaign:
Be There. Do That. Get Rewarded.
F*ck the planet
Client: HANX
PR Stunt:
Biodegradable Vegan Condoms
Client: HANX
PR Stunt:
Biodegradable Vegan Condoms
Green flags only
It’s a match! – MAKING ONLINE DATING SAFER
We’re super excited to drop our first campaign for Tinder, to promote their new safety features and help Gen Z daters feel more in control – ultimately repositioning the app as a place to make real connections.
Client: Tinder
Campaign:
Green Flags Only
It’s a match! – MAKING ONLINE DATING SAFER
We’re super excited to drop our first campaign for Tinder, to promote their new safety features and help Gen Z daters feel more in control – ultimately repositioning the app as a place to make real connections.
Client: Tinder
Campaign:
Green Flags Only
Empowering confidence in the modern east
Client: Selfologi
Campaign:
Learn. Book. Live.
Client: Selfologi
Campaign:
Learn. Book. Live.
Deontay Wilder
In anticipation for the World Heavy Weight boxing title fight by Deontay Wilder vs. Tyson Fury and to raise awareness of BetStars as a sports book for the event, we were quick to react to real-world boxing conversation when Wilder mistakenly punched (and broke the jaw of) a ESPN burrito mascot live on air. Turning this event into a humorous, revenge based piece of video content nodding to the boxing classic, ‘Raging Bull’, following the mascots training routine on the road back to full health and in support of Tyson Fury – BetStars offered special, boosted odds on a Fury win in support of the mascot.
Client: BetStars
Campaign:
Mascot
In anticipation for the World Heavy Weight boxing title fight by Deontay Wilder vs. Tyson Fury and to raise awareness of BetStars as a sports book for the event, we were quick to react to real-world boxing conversation when Wilder mistakenly punched (and broke the jaw of) a ESPN burrito mascot live on air. Turning this event into a humorous, revenge based piece of video content nodding to the boxing classic, ‘Raging Bull’, following the mascots training routine on the road back to full health and in support of Tyson Fury – BetStars offered special, boosted odds on a Fury win in support of the mascot.
Client: BetStars
Campaign:
Mascot
Saving lives one boob at a time
We created a skincare product that reminds young women to feel their boobs in the place that’s best, the shower. Every box of the all-natural and beautifully scented BoobSoap™ came with a checking card showcasing signs and symptoms to be aware of and aimed to make the process of checking your boobs regularly a little simpler.
Client: CoppaFeel!
Campaign:
BoobSoap
We created a skincare product that reminds young women to feel their boobs in the place that’s best, the shower. Every box of the all-natural and beautifully scented BoobSoap™ came with a checking card showcasing signs and symptoms to be aware of and aimed to make the process of checking your boobs regularly a little simpler.
Client: CoppaFeel!
Campaign:
BoobSoap
CPB who?
We’re one of the few places that have creative disruption in our DNA. We were born that way.
And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.
It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.
And here are the people who head-up things in London:
Helen James
Managing Director
Dave Day
Executive Creative Director
David Proudlock
Head of Strategy
Latest news
April 2024
Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you constantly in the know. We’ve made a few changes to our tried-and-true recipe, and we hope you love our update as much as we do.
Brands have a vital role to play in shaping the conversation around women’s health
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
The (other) Climate Gender Gap
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
Does Gender Diversity Need a Rebrand?
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
The Age of Age
The argument for more and better representations of mid-life+ women in advertising. As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands. 80% of the UK’s wealth…
Brand Britain, Reimaging Britishness
Three years on from the UK’s formal departure from the EU – and in the middle of a cost of living crisis and endless political shenanigans – we felt it was a…
Brands we’ve changed
