Home Alternative - Forsman London

We’re one of the few places that have creative disruption in our DNA. We were born that way.

And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.

It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.

And here are the people who head-up things in London:

Finding the X factor the power of Gen Z for brands

Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?

April 2024

Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you constantly in the know. We’ve made a few changes to our tried-and-true recipe, and we hope you love our update as much as we do.

Brands have a vital role to play in shaping the conversation around women’s health

In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.

The (other) Climate Gender Gap

Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?

ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪＤ𝕃𝐞Μ𝐚ⓝ

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

She Breathes

Client: Asics

Campaign: She Breathes

Add Some Pasión

Client: Campo Viejo

Campaign: Add Some Pasión

Half an ad

The launch campaign for Ballantine’s Light – a new lower-alcohol product from the brand which has become the No.1 Scotch in Europe and the No. 2 Scotch in the world.

Client: Ballantine's

Campaign: Stay True: There's no wrong way

Sharing time. Real time.

Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.

Client: Campo Viejo

Campaign: Decanta la vida

Live Original

Marie Curie | Good Death

ASICS AW23 | She Breathes

The Glenlivet Twist & Mix

The A-Z of Brilliant Britishness

Not Your Stereotypical Father’s Day

Mother’s Day Cards from Misogynists

Double Standards

She Breathes

We’re one of the few places that have creative disruption in our DNA. We were born that way.

Helen James

Dave Day

David Proudlock

Brands we’ve changed

ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪＤ𝕃𝐞Μ𝐚ⓝ

We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.

She Breathes Client: Asics Campaign: She Breathes

Dear Antony When Morrisons accidentally priced The Glenlivet Caribbean Reserve at £2.50 a bottle, a primary school teacher from Yorkshire made the most of the moment. Client: The Glenlivet Reactive PR: £2.50 Caribbean Reserve at Morrison's

Add Some Pasión Client: Campo Viejo Campaign: Add Some Pasión

Half an ad The launch campaign for Ballantine’s Light – a new lower-alcohol product from the brand which has become the No.1 Scotch in Europe and the No. 2 Scotch in the world. Client: Ballantine's Campaign: Stay True: There's no wrong way

Sharing time. Real time. Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption. Client: Campo Viejo Campaign: Decanta la vida

Live Original

I Am Asking For It

Marie Curie | Good Death

ASICS AW23 | She Breathes

The Glenlivet Twist & Mix

The A-Z of Brilliant Britishness

Not Your Stereotypical Father’s Day

Mother’s Day Cards from Misogynists

Double Standards

She Breathes

We’re one of the few places that have creative disruption in our DNA. We were born that way.

Helen James

Dave Day

David Proudlock

Brands we’ve changed

She Breathes

Client: Asics

Campaign: She Breathes

Dear Antony

When Morrisons accidentally priced The Glenlivet Caribbean Reserve at £2.50 a bottle, a primary school teacher from Yorkshire made the most of the moment.

Client: The Glenlivet

Reactive PR: £2.50 Caribbean Reserve at Morrison's

Add Some Pasión

Client: Campo Viejo

Campaign: Add Some Pasión

Half an ad

The launch campaign for Ballantine’s Light – a new lower-alcohol product from the brand which has become the No.1 Scotch in Europe and the No. 2 Scotch in the world.

Client: Ballantine's

Campaign: Stay True: There's no wrong way

Sharing time. Real time.

Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.

Client: Campo Viejo

Campaign: Decanta la vida