Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?
ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪＤ𝕃𝐞Μ𝐚ⓝ
See how we’re disrupting the luxury beauty market with Beauty Pie
We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.
Selected works
Stay True: There’s no wrong way
Our new global campaign for Ballantine’s, the world’s second biggest Scotch whisky, shows that when you stay true to who you are and free yourself of society’s expectations, there’s no wrong way to live.
Client: Ballantine's
Campaign:
Stay True: There's no wrong way
Our new global campaign for Ballantine’s, the world’s second biggest Scotch whisky, shows that when you stay true to who you are and free yourself of society’s expectations, there’s no wrong way to live.
Client: Ballantine's
Campaign:
Stay True: There's no wrong way
Change gear
A new brand platform and launch campaign to promote MPB – the online destination to buy and sell used photo and video kit. MPB’s mission is to open up the world of visual storytelling in a way that’s good for people and the planet. Pushing for accessibility and sustainability with its circular economy.
Client: MPB
Campaign:
Change Gear
A new brand platform and launch campaign to promote MPB – the online destination to buy and sell used photo and video kit. MPB’s mission is to open up the world of visual storytelling in a way that’s good for people and the planet. Pushing for accessibility and sustainability with its circular economy.
Client: MPB
Campaign:
Change Gear
Imagine a world…
Client: International Women's Day
Campaign:
Imagine a world...
Client: International Women's Day
Campaign:
Imagine a world...
Give a home for good, not just for Christmas
SHP believes that everyone deserves a home for good – especially at Christmas.
Client: Single Homeless Project
PR Installation:
Rethinking Christmas
SHP believes that everyone deserves a home for good – especially at Christmas.
Client: Single Homeless Project
PR Installation:
Rethinking Christmas
Le Cliché
Hotels.com partnered with the French tourism board to get people to visit Provence and Nouvelle-Aquitaine. Using the familiar language of clichés, we showed that France is full of exactly what you’d expect, as well as some things you might not.
Client: Hotels.com
Campaign:
Be There. Do That. Get Rewarded.
Hotels.com partnered with the French tourism board to get people to visit Provence and Nouvelle-Aquitaine. Using the familiar language of clichés, we showed that France is full of exactly what you’d expect, as well as some things you might not.
Client: Hotels.com
Campaign:
Be There. Do That. Get Rewarded.
CPB who?
We’re one of the few places that have creative disruption in our DNA. We were born that way.
And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.
It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.
And here are the people who head-up things in London:
Helen James
Managing Director
Dave Day
Executive Creative Director
David Proudlock
Head of Strategy
Latest news
Brands have a vital role to play in shaping the conversation around women’s health
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
The (other) Climate Gender Gap
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
Does Gender Diversity Need a Rebrand?
Gender is perhaps the dimension of workplace diversity that has improved most over time. But progress on getting more women into leadership roles is at best slow and steady, and at worst those advancements have flatlined. Why, when the correlation between women at the C-suite level and a business’s profitability is repeatedly proven?
The Age of Age
The argument for more and better representations of mid-life+ women in advertising. As women grow older, they find themselves underrepresented in advertising and feel increasingly invisible to brands. 80% of the UK’s wealth…
Brand Britain, Reimaging Britishness
Three years on from the UK’s formal departure from the EU – and in the middle of a cost of living crisis and endless political shenanigans – we felt it was a…
Fashion In Flux
In September 2023, the fashion world is coming alive after the pandemic, showing its resilience and creative spirit. Fashion has become more than just clothes; it’s a powerful cultural force that offers…
Brands we’ve changed
