Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?
ᔕ𝕋ίČк 𝕚𝕋 t๏ 𝕋ℍ𝐞 𝓂𝔦ᗪＤ𝕃𝐞Μ𝐚ⓝ
See how we’re disrupting the luxury beauty market with Beauty Pie
We’re a creative collective that like disruptive ideas. Outrageously successful ideas that get talked about and written about.
Selected works
Double Standards
Client: CPB London
CAMPAIGN:
Double Standards
Client: CPB London
CAMPAIGN:
Double Standards
Sharing time. Real time.
Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.
Client: Campo Viejo
Campaign:
Decanta la vida
Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.
Client: Campo Viejo
Campaign:
Decanta la vida
The disruptor on everybody’s lips
This is our sassy, defiant new spot for Beauty Pie, the first ever shopper’s club for beauty addicts where members have access to luxury beauty without the luxury prices. It opens in typical luxe beauty mode, but quickly morphs into an edgy critique of the traditional beauty industry.
Client: Beauty Pie
Campaign:
Our Voice
This is our sassy, defiant new spot for Beauty Pie, the first ever shopper’s club for beauty addicts where members have access to luxury beauty without the luxury prices. It opens in typical luxe beauty mode, but quickly morphs into an edgy critique of the traditional beauty industry.
Client: Beauty Pie
Campaign:
Our Voice
Pitting Messi against Kobe
To demonstrate Turkish Airlines’ tagline: “flying to more countries than any other airline” we created the ‘Widen Your World’ campaign and launched it in 21 languages and 170 countries as a consumer call-to-action to seek new opportunities and experience a brand new kind of world. We leveraged a pop-cultural phenomenon with the “Kobe vs. Messi: The Selfie Shootout” using the world’s greatest footballer to challenge the world’s greatest basketball player to a battle of selfies. The result? The most viewed YouTube’s ad of all time, and fastest spreading commercial in their history.
Client: Turkish Airlines
Campaign:
Kobe vs Messi: The Selfie Shootout
To demonstrate Turkish Airlines’ tagline: “flying to more countries than any other airline” we created the ‘Widen Your World’ campaign and launched it in 21 languages and 170 countries as a consumer call-to-action to seek new opportunities and experience a brand new kind of world. We leveraged a pop-cultural phenomenon with the “Kobe vs. Messi: The Selfie Shootout” using the world’s greatest footballer to challenge the world’s greatest basketball player to a battle of selfies. The result? The most viewed YouTube’s ad of all time, and fastest spreading commercial in their history.
Client: Turkish Airlines
Campaign:
Kobe vs Messi: The Selfie Shootout
No Home. No Water.
As climate modellers sound the alarm for a second 40°C peak in August 2022 and with UK heatwaves now 10 times more likely, we wanted to highlight the impact of extreme heat on those experiencing homelessness.
Client: Single Homeless Project
Campaign:
No Home. No Water.
As climate modellers sound the alarm for a second 40°C peak in August 2022 and with UK heatwaves now 10 times more likely, we wanted to highlight the impact of extreme heat on those experiencing homelessness.
Client: Single Homeless Project
Campaign:
No Home. No Water.
Stay True: There’s no wrong way
Our new global campaign for Ballantine’s, the world’s second biggest Scotch whisky, shows that when you stay true to who you are and free yourself of society’s expectations, there’s no wrong way to live.
Client: Ballantine's
Campaign:
Stay True: There's no wrong way
Our new global campaign for Ballantine’s, the world’s second biggest Scotch whisky, shows that when you stay true to who you are and free yourself of society’s expectations, there’s no wrong way to live.
Client: Ballantine's
Campaign:
Stay True: There's no wrong way
CPB who?
We’re one of the few places that have creative disruption in our DNA. We were born that way.
And when CPB say ‘disruptive’ we mean big, human, emotionally engaging ideas that affect and create culture rather than simply following it. Ideas that real people want to share with their mates and their mums. Stuff that creates buzz in the real world.
It’s a big old world. And it’s full of CPB offices. From America to Brazil, Europe and China. All working together in unique ways for the same purpose. It’s great to be part of it. Have a look at what everyone else is up to, here.
And here are the people who head-up things in London:
Helen James
Managing Director
Dave Day
Executive Creative Director
David Proudlock
Head of Strategy
Latest news
Welcome to the Forward Feed | November 24
Platform news Here’s to another month of the Forward Feed – our bi-monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to…
What’s New on Social | August 24
Platform news Here’s to another month of WNOS – our monthly report where we update you on the latest news, trends and tips in Social & Digital – helping to keep you…
Challenger brands are beating Olympic sponsors at their own game
In the world of marketing, finding the right balance between purpose and profit has become a subject of ongoing debate. One might wonder what Terry Smith, founder and CEO of Fundsmith, an investment management company, would think about the recent success of the Barbie movie. Mattel’s venture into the theatrical realm aligns with their brand purpose of ‘inspiring the limitless potential of every girl,’ leading to a remarkable 20% surge in their share price since the beginning of 2023. This surge, particularly prominent since late June in anticipation of the film’s release, raises intriguing questions about the interplay between purpose and financial success.
Surprise Me: Rebranding Weird to Get Fit for Feed
Our Senior Strategist Olivia Minoprio breaks down for LBB the importance of weirdos, oddballs, and surprises in advertising — and why brands need to let their freak flags fly.
What the Equality Olympics means for brands
Our Head of Agency Marketing + Impact breaks down how while the world of sports is changing for the better, it’s the job of brands to make sure that they’re not being left behind in an increasingly progressive world.
Political parties have got to do more to engage female voters
Our CEO Helen James has spoken to Marketing Week about the election just gone — and how politics is failing female voters. What can parties do to turn things around, equalise the voting landscape, and encourage more connectedness between audience and politicians?
Brands we’ve changed
