Brands need to wake up to the true value of women’s sport

Despite all the noise brands are making around women’s sport, too few are putting their money where their mouth is and really backing female athletes and teams.

By Helen James

LinkedIn sports UEFA Women's EURO 2022

Our CEO Helen James shared with Marketing Week the importance of women’s sports: whether their opportunities are as lucrative as their male counterparts, how women’s sports can drive social change, and what marketers can learn from the experience at Sport Beach.

Check it out here

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