Election: As Britain Zigs When Others Zag, What’s Marketing’s Opportunity?

David Proudlock, F&B London’s chief strategy officer on nationhood, marketing and positivity

By David Proudlock

It’s a big day in Britain, and our Chief Strategy Officer David Proudlock has words — for marketers, for the government, and for Britain as a whole. How can we embrace the change ushered in by our new Labour government?

Check it out here

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