Two generations, same Spotify playlist: why marketers need to know Gen X to reach Gen Z

They might be separated by 30 years but the two generations have many similarities, says the Forsman & Bodenfors London cultural strategist.

By Aliya Gilmore

Our Cultural Strategist, Aliya Gilmore, has written an article for Campaign UK all about the similarities between Gen Z and Gen X.

Check it out here

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