Live Original

200 Years Anniversary Brand Refresh

In celebration of The Glenlivet’s 200 year anniversary, we were tasked to refresh the brand’s visual identity in line with it’s new platform of “LIVE ORIGINAL” – where we gave a fresh new lens on this world-renowned Single Malt whisky brand.

This new brand world aims to uphold The Glenlivet’s rich history and its commitment to quality, innovation and craftsmanship – through new and timeless editorial brand and product key visuals and consistent new brand colours and identifiers that streamlines all content across all markets.

Here’s to the next 200 Years

To celebrate, we designed and created the 200 year anniversary emblem that was incorporated in limited edition bottles and brand home experiences, accompanied by a hero video to celebrate the brand’s rich history and manifesto to the future.