Carlsberg Body Lotion & Conditioner

We made a beer shampoo

We discovered that hops, wheat and barley all found in beer have beautifying properties and so to give men ‘a beauty product they could relate to’ we created the Beer Beauty series – a new line of branded men’s personal care products. The new range was a perfect demonstration of these properties and celebrated the quality ingredients in every Carlsberg. By taking them from their established sector and launching a product into a completely different one, we took them from a lager brand into a quality leader and innovator.

Client: Carlsberg
Campaign: Beer Beauty

The world’s first Beer Beauty products, were coined by fans as “probably the best new range of male grooming products in the world!”