Finding the X Factor – The Power Of Gen X For Brands

Sixty years since the birth of the first Gen Xer, how have the latchkey generation fared?We're shedding light on the nuances of Gen X, and exploring the factors that make those people aged between 44 and 59 years old a powerful force in the market today, if a force that marketers often overlook.

Find out more by downloading our whitepaper.