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Thinking
We mustn’t let the seductive siren call of AI lure the industry back in time
Two generations, same Spotify playlist: why marketers need to know Gen X to reach Gen Z
Brands have a vital role to play in shaping the conversation around women’s health
The (other) Climate Gender Gap
Fashion In Flux
Finding the X factor the power of Gen Z for brands
Powering through is no longer an option, it’s time to make change happen
Scared of a backlash? It just means you’re pushing in the right direction
The Case of the Missing Female Carbuyer
Are brands better off reflecting reality or pushing boundaries at Christmas?
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