Political parties have got to do more to engage female voters

Yes, Labour won the election, but there is much more the party could have done to engage and mobilise female voters, something it will need to address in future.

By Helen James

Our CEO Helen James has spoken to Marketing Week about the election just gone — and how politics is failing female voters. What can parties do to turn things around, equalise the voting landscape, and encourage more connectedness between audience and politicians?

Check it out here