We mustn’t let the seductive siren call of AI lure the industry back in time

Work must be done to clean up the bias in data that is fed into many AI tools or the industry risks going backwards.

By Helen James

Many people say that 🤖 AI will bring us into the future. In this week’s Marketing Week column, our CEO Helen James argues that it could drag us into the past — thanks to unsavoury data biases around race, gender, and class. How can we stop AI from undoing all the progress we have made as an industry?

Check it out here

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