Effectiveness
Net Sentiment score moving from a baseline of -22% to
33%
The app saw more downloads
than any month or quarter
“It was a bold statement of purpose for a brand… potential culture-shifting.”
– Rolling Stone Magazine
Making money cool again
We launched PayPal as ‘New Money’. Our idea was to make them stand for all the positive advancements that have been developed in the payment world, pushing against the old way of doing things, which people saw as a broken financial system. Our anthemic ad followed up with social and digital films put a stake in the ground and shift perceptions. The app saw more downloads than any month or quarter tracked by PayPal, and social conversation sentiment increased significantly from -22% to 33%.
Client: PayPal
Campaign:
New Money
